From Red Envelope Battles to AI Competitions: Huoshan Engine May Become the Exclusive Partner of the 2025 CCTV Spring Festival Gala
Huoshan Engine, a subsidiary of ByteDance, has become the exclusive AI cloud partner of the 2026 CCTV Spring Festival Gala. Its intelligent assistant, "Doubao," will be deeply involved in the interaction. As a national-level IP, the Spring Festival Gala is a key battlefield for internet products to achieve explosive growth. ByteDance's move aims to replicate the successful model of WeChat Pay and other companies that broke through via the Spring Festival Gala.
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